Fibr.ai: Scaling Traffic & Improving CAC with a High-Impact CMS
Scaling Fibr.ai’s reach with smarter, region-driven content.
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To strengthen Fibr.ai’s growth engine, I designed and implemented a CMS-specific collection system in Framer, enabling area-specific landing pages tailored for different US regions. This structure made the website far more flexible, discoverable, and conversion-focused.
The core objective was to increase qualified traffic from high-value US states and improve the on-site experience for users entering through personalized, region-specific funnels—ultimately supporting Fibr.ai’s broader CRO strategy.
The new CMS architecture helped Fibr.ai attract 35% more traffic across key states, with improved personalization leading to a 20% reduction in CAC. This uplift validated the CMS approach and strengthened Fibr’s marketing engine for long-term scale.
