Crick18: Elevating the Fantasy Cricket Experience
A faster, smarter fantasy cricket experience—built for real-time engagement and deeper fan interaction.
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Crick18 delivers an immersive cricket experience with real-time score updates, ball-by-ball commentary, expert insights, and smooth transitions across screens. Whether users follow live matches or revisit key moments, the platform ensures speed, clarity, and consistency.
The core objective was to enhance engagement and retention by improving match visibility, simplifying access to player stats, and creating a frictionless interface for fantasy users—making the entire experience more intuitive and action-driven.
I designed and built the complete interface, including player profiles, match fixtures, and fantasy features—along with both light and dark themes. The UX improvements directly contributed to the 30% engagement uplift and 15% better retention, making Crick18 a more compelling, data-driven cricket platform.
